Peoplespaging

Having a business is not easy especially if you are in a place where there are is a lot of competition and you have a small budget for advertising. Typically, businesses do not succeed much without customers and customers will not be aware that your business exists without some promotion and advertising.

In the field of business management, you will obviously hear the term “QR codes” in many strategic planning for service and product promotions. If you are new in the field, you might be wondering what is a “QR Code” and what good can it do for your business.

QR Codes (Quick Response Codes) are two dimensional codes that can be read by QR barcode readers on mobile phones. QR Codes appear usually as black modules put into a specific order in a square – like as it is shown in the picture above (blue color). QR Codes contain information about your business in text or can contain a URL link.

The code is initially made to decode contents and provide INSTANT information about a certain products or service. Mobile phone users can scan QR Codes and immediately be directed to your website, your coupon, your online video or to a personal message from you – many possibilities exist.

Quickly becoming popular in Japan a few years ago, QR Codes were used to track parts of automobiles during manufacturing. However, due to the possibilities of the internet, QR Codes are now used to introduce new marketing strategies that provide additional customers and higher ROI to business owners.

Below you will find 5 examples of how QR Codes can be used effectively to help your business succeeds.

1. Social Platforms

Due to the popularity of Social Media, your QR Codes can be attached to your web pages or Social networking profiles such as Facebook.

2. Business Cards

You can have QR Code added to your business card to direct customers to your business website or promotional offer. If you want them to simply be directed to your website, you can set-up the QR Code to do so. If you want them to simply be provided with a promotional offer, you can set-up the QR Code to do that as well.

3. Packaging Products

If your business involves sending packaged to your customers, you can use QR Codes to take customers to online guides and presentations about using your product. Or you can send them to a customers manual that will give them tips on using the product. A pizza shop owner might take advantage of QR Codes for deliveries to help their customers find online menus for example.

4. Press Releases

Online press releases are on of the best ways to gain online visibility for your business. However this visibility is intensified with inclusion of QR Codes in your press releases. After being intrigued to learn more about your business after reading your press release, the viewer can simply scan your QR Code with their mobile device to be taken to your website for more information.

5. Include On All Printer Advertisement

QR Codes are ideal for branding your business and creating awareness. You’ve probably noticed that more and more businesses are using QR Codes on their flyers, postcards, billboards, t-shirts, coffee mugs… pretty much all of their marketing materials. The powerful idea behind this is that once the user scans the QR Code, they can instantly gain access to whatever information you want them to have.

Th?r? ?r? a lot ?f n?w and exciting marketing strategies formulated ???r? day ?n ? attempt t? penetrate ?nt? th? public’s interests. One ?f th? m??t effective, cutting-edge marketing methods being used today ?? mobile marketing. Thanks t? th? overwhelmingly ???ul?r cell phone, businesses ??n n? longer ignore th? importance ?f a mobile-friendly presence ?f th?? really want t? reach th??r target audiences.

Mobile marketing encompasses many different types ?f marketing techniques ?nd strategies th?t h?l? businesses increase profits and ROI. Th? m??t ???ul?r forms ?f mobile marketing today ?r?: mobile-friendly websites, SMS text message marketing, and QR (Qu??k Response) codes.

Y?u m?? b? wondering wh? everyone ?? hopping ?n th? mobile marketing bandwagon…

Th?? ?h?uld h?l? clear ?t up:

1. Consumers ?r? using th??r mobile devices t? access th? Internet more th?n ???r before – and ?t’s expected t? grow ?t astonishing rates over th? next few years. If ??ur business ?? n?t using mobile methods t? attract customers, ??u ?r? simply missing out ?n business.

2. Th?r? ?r? approximately 4 BILLION mobile subscribers ??r??? th? world. Th?? means th?t ??u ??n target pretty much anyone using mobile methods.

3. M??t mobile device users keep th??r phones within arm’s reach over 90 percent ?f th? time. S? ?f ??u u?? SMS Text Message Marketing, m??t ?f ??ur messages w?ll b? opened and read b? ??ur recipients. Th?? leads t? higher promotional redemption rates, wh??h leads t? more sales, wh??h leads t? more profits.

4. Americans today ?r? spending ? average ?f three hours per day ?n th? Internet fr?m th??r mobile devices. Y?ur business ?h?uld h??? th? proper mobile presence ?f ??u want t? g?t a piece ?f th?? action.

5. In 2009, approximately half a BILLION people w?nt online using th??r mobile device. Th?? number ?? expected t? double within th? next 5 years. It’s n?t t?? late t? implement mobile marketing techniques ?n ??ur business. Th?? technology ?? still ?n ?t? infancy and ?f ??u jump onboard now, ??ur chance ?f success w?ll b? much greater.

6. B? 2014, mobile Internet usage ?? expected t? exceed desktop Internet usage. Th?? means th?t reaching ??ur audience via mobile methods w?ll b? even more crucial ?f ??u want t? beat ??ur competition.

7. According t? Facebook official statistics fr?m January 2011, more th?n 200 million users (out ?f over 600 million Facebook users) access Facebook using th??r mobile devices; ?l??, mobile Facebook users ?r? twice ?? active ?? non-mobile users. Facebook h?? over 600 million active users, ?? th?t means th?t 1/3 ?f th?m ?r? using th??r mobile devices t? access Facebook!

Th??? facts indicate th? serious impact th?t mobilizing ??ur business w?ll h??? ?n ??ur sales, profits, ?nd ROI over th? coming months ?nd years.